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I Got My Pilot's License Two Years Ago... And Then Didn't Fly (Much)
My Adventures Charmayne Hefley 8/10/23 My Adventures Charmayne Hefley 8/10/23

I Got My Pilot's License Two Years Ago... And Then Didn't Fly (Much)

Two years ago I became a private pilot by passing my checkride. It was one of the happiest days of my life. In the two years following that moment, though, life changed, and I didn't fly hardly at all. In fact, I went two years without flying a plane solo. This is my story.

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Speaking Social Media To Environmental Stewardship Winners
Agriculture, Social Media Charmayne Hefley 8/2/18 Agriculture, Social Media Charmayne Hefley 8/2/18

Speaking Social Media To Environmental Stewardship Winners

Telling your story before someone else tells it for you is incredibly important, especially in agriculture. In 2018, I had the opportunity to help teach cattle producers how to share their story through social media.

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Two Years Later… How Life Changed From California to Colorado
My Adventures Charmayne Hefley 7/16/18 My Adventures Charmayne Hefley 7/16/18

Two Years Later… How Life Changed From California to Colorado

Two years ago I thought I had life all figured out. My five year plan was solid as a rock- or so I thought. Two years later, and my plans have changed dramatically from what I expected when I first moved to Colorado.

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Why Instagram's IGTV Stands A Chance At Being Successful
Social Media Charmayne Hefley 6/21/18 Social Media Charmayne Hefley 6/21/18

Why Instagram's IGTV Stands A Chance At Being Successful

Instagram has officially launched IGTV, a platform dedicated to vertical videos. I’m breaking down some of the reasons why IGTV stands a fighting chance at being a successful and well-liked platform.

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The Wanderlust Made Me Do It: Traveling Solo in Iceland
My Adventures Charmayne Hefley 6/5/18 My Adventures Charmayne Hefley 6/5/18

The Wanderlust Made Me Do It: Traveling Solo in Iceland

There were a lot of nerves to overcome in order to travel solo to Iceland, but I would do it again in a heartbeat. From glacier hiking to experiencing tölt on an Icelandic horse, Iceland is perfect for the first-time solo traveler.

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Move Over Traditional Advertising... Brand Integration Is Here
Social Media Charmayne Hefley 6/5/18 Social Media Charmayne Hefley 6/5/18

Move Over Traditional Advertising... Brand Integration Is Here

Did you know that, according to a 2016 study, over 50% of millennials (aged 18 to 24) use ad blockers when browsing the internet? The days of traditional advertising captivating attention to drive sales is waining. So, how else can advertisers capture their audience’s attention?

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Misadventures Had and Lessons Learned From 8 Days in Germany
My Adventures Charmayne Hefley 5/4/18 My Adventures Charmayne Hefley 5/4/18

Misadventures Had and Lessons Learned From 8 Days in Germany

Spontaneity isn’t without its flaws, and sometimes choosing not to plan an adventure in a foreign country can lead to some mishaps. I may be laughing now, but here are 6 things I learned from my under-planned trip to Germany.

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My Top 4 Takeaways From Social Media Marketing World
Social Media Charmayne Hefley 4/9/18 Social Media Charmayne Hefley 4/9/18

My Top 4 Takeaways From Social Media Marketing World

The 2018 Social Media Marketing World both opened my eyes to new social media ideas while also confirming a lot of things that I've known about social media. Here are my top 4 takeaways from the event.

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That Time I Got to Photograph Beef Dishes
My Adventures, Agriculture Charmayne Hefley 1/22/18 My Adventures, Agriculture Charmayne Hefley 1/22/18

That Time I Got to Photograph Beef Dishes

Sometimes your work day isn't quite what you expected, and last summer I had one very unexpected work day where I got to play the role of a food photographer. My mouth is still watering from the experience. 

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Facebook: The Constant Quest to Beat the Algorithm
Social Media Charmayne Hefley 1/17/18 Social Media Charmayne Hefley 1/17/18

Facebook: The Constant Quest to Beat the Algorithm

Late last week Facebook announced that, once again, they would be changing the way posts show up in your news feed. Here are some tricks to keep for marketers to get their content out there.

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Playing in the Snow to Conquer My Fears
My Adventures Charmayne Hefley 1/16/18 My Adventures Charmayne Hefley 1/16/18

Playing in the Snow to Conquer My Fears

When was the last time that you did something that scared you? Was it this morning, last week or a few months ago? Recently I decided to conquer my fear of snowboarding.

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5 Reasons #WhyIThankAg Today and Every Day
Agriculture, My Adventures Charmayne Hefley 11/22/17 Agriculture, My Adventures Charmayne Hefley 11/22/17

5 Reasons #WhyIThankAg Today and Every Day

Agriculture plays a huge role in my life, and in honor of the Animal Agriculture Alliance's #WhyIThankAg campaign, here are 5 reasons why I thank agriculture today and every day. 

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